Conventions
This trailer is very conventional, it uses voiceovers, on screen text and a variety of clips to help set the scene and introduce the film. The voiceovers are key to the trailer as they help to give some background to the shots on screen and help to build up the excitement and hype for the film. For example towards the end of the film 'the moments we try to forget' helps to build up excitement for the rest of the film as the voiceover hints that there will be more action and comedy moments that aren't included in the trailer.
During the trailer they also include on screen text, this is usually used to tell us who's in the film, who produced the film and also when the film is due to be released. At the beginning the name of the production company appear on screen which is obviously informing us who produced it and is promoting their company and people will go away and maybe watch other films produced by 'young bwark productions' and Film4. Also right at the end it includes the 'coming soon' text that accompanies most film trailers, this helps to keep people on their toes and looking out for the actual release date of the film. The variety of clips used throughout the film that help add the the buzz of the film. They don't want to use all of their comedy material in the trailer as that would ruin the film, however the want to include enough to make people interested to come and see it. They use alot of comedy clips to show people a small insight into the film and how funny it will be.
An example of this clips is when the boy pulls down Jay's shorts, this is a typical 'gross out humour' image as it's funny but also it's slightly embarrasing and immature. This is a typical comedy convention as it shows the comedy gold that will be included throughout the film.
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