Research: Pitch Focus Group

Research: Audience Feedback

We showed our trailer to some of our target audience and gathered their responses, from this we were able to improve and develop our trailer to a higher standard.

• The narrative is unclear and sometimes confusing. The trailer is uncoventional for a comedy film, it includes funny scenes however the narrative style is poor and lacks a real storyline. However the editing is is good, and the use of cutting helps the trailer to flow.

• The storyline is badly thought out, it lacks real imagination. There is no real climax and the characters have nothing to work towards throughout the trailer. This trailer does not explain enough about the film and would not persuade me to go and watch it.

• I enjoyed the cutting between the scenes, it was very conventional for a comedy film. A few of the scenes included alot of comedy for example the 'Gangnam Style' scene. However the storyline could have been better as the narrative was very unclear.

• The trailer was well constructed however could have included more conventional ideas. The narrative and storyline isn't clear. The various settings and costumes used however are good as it gives it a sense of reality.

• Some of the scenes included were funny however the weren't really relevent and confused the storyline. Also the repeated bathroom scenes, although added comedy, didn't really fit in and had no real purpose within the narrative.

We have taken all this feedback on board and we're going to produce a new, clearer narrative and storyline to help make our trailer more conventional.

Summary: Survey Results

Question 1 - How old are you?
Over two thirds of my audience were between the ages of 15 and 17 years old. This means that the results of this survey have been influenced greatly by teenagers. Therefore I would be creating a comedy film that is aimed at, and incorporates their ideas and views on comedy.






Question 2 - What's your gender?
There wasn't a vast difference between the amount of males and females that took the survey. However due to the fact there were more females than males I would have to consider this when going through the results, to make sure this is not dominated by one gender.






Question 3 - What is you favourite Comedy Film?
I've got a variety of results from this question, however their were certain films that stood out, e.g. Inbetweeners, Shaun of the Dead, Mean Girls, Bad Teacher, Bridesmaids and Forgetting Sarah Marshall. I hope to take various features of these comedies and incorporate them into my trailer.

Question 4 - Why do you like this film?
I got many different responses to this as it was an open question, therefore alot of different responses were posted. The main points were that it needed to include characters that helped create the comedy moments, had to include embarrassing humour and ultimately it needed to make people laugh. A few of the respones included:
'Good comedy, spoken and visual. Music fits the action well.' (Bad Teacher)
'Zombie Comedy is absolutely hilarious, Simon Pegg and Nick Frost work really well together. It is also full of catchy one liners.' (Shaun Of The Dead)
'Lots of subtle jokes, and some not so subtle. No matter how often I see it, it still makes me laugh.' (Inbetweeners)

 Question 5 - How long should the trailer be?
Over half of the audience that took my survey felt that the trailer should be between 90 seconds and 119 seconds long, (A minute and a half to two minutes long). This time frame gives us a long period to get the most out of our trailer and it will hopefully be long enough for us to entice people to come and view our film.

Question 6 - What music would you want to accompany the video?
I included a variety of options that the audience could vote for. I wanted to make sure I included a lot of different genres. Overall Indie and Pop came out as the top two genres. Therefore I aim to include both genres into my film trailer to try and use my audience research effectively.

Audience Research: Audience Surveys

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Audience Research: Focus Group Comments

Research: Audience Profile

Research: Audience Profile